As I’ve mentioned, it’s important to have a facebook page dedicated to your public image, that ranks for your name or brand. When you first start, however, you may find yourself in a sea of facebook names or you may not find your facebook page there at all (especially if you just recently created it). My hunch is that both Facebook and Google have a few filters in place when dealing with new pages. As you can probably guess, the best way to break through those filters is by getting likes and shares. There are a few key ways to do go about doing this.
1. Build it and they will come. As a person whose job it is to constantly manipulate the SERPs, I find this idea to be a tad bit on the naive side. Does it happen? Sure. If your content is really ground breaking or really awesome you need only to get a few people to notice and let the viral yummyness take over. However, lets be realistic. The vast majority of business owners selling Green Widgets are going to have a hard time getting people to get excited about their Widgets. Most likely, you’re going to have to get a little more creative.
2. Beg for likes. I know people do this when they first start out with usually nothing more than “Please like my page”. I’m not going to fault this method but, for me personally, I just don’t care to pressure my friends that way. I’ll certainly make the page available on my personal profile and may even mention something along the lines of “feel free to like it, if you do” but I really only want to have to do it once. Your friends aren’t going to want to see you begging for likes over and over; it get’s annoying real quick. So this might work when you first start out but it’s not really a sustainable long term strategy.
3. Buy likes. There are plenty of services out there that sell Likes and shares and comments and pretty much anything you can think of associated with your Facebook page. Fiverr has some pretty good deals. The complaints about using the services, however, are generally that most are bots and that Google and/or Facebook will be able to figure that out. I doubt you’ll be punished by either but you’re probably just wasting your money (even if it is just five bucks).
4. Exchange Likes. I really kind of like this idea. Infact, I had this idea for a site like this a few years back but, alas, one person can only do so much in a day. The idea behind the link exchange is you get points for every like you click and you cash in those points for others to like your pages. Are there going to be bots involved? Sure, but probably not nearly as many as out right buying them from vendors. That being said, I’m sure Google probably has it’s own way of determining authority for facebook profiles (they certainly do for public pages) so I’m sure Google also has a way of determining the amount of unbiased to biased Like ratios. However, if your goal, to start, is just to get your page noticed by the SERPs, then this is a fairly good way to go. There are a bunch out there and I’ve tried them all. Surprisingly, most are pretty crappy but the one I’m using now (mostly because it works well with Ubot) gets the job done.
5. Share Awesomeness. Probably the most natural way to get likes and shares is by posting great stuff. Don’t worry, I’m not repeating myself. While this sounds like we already covered this in #1, it’s actually an alternative method for those poor souls and their boring Green Widgets. Before I get ahead of myself, though, let me point out the power of viral sharing and liking.
Have you ever paid attention to a picture or comment that is getting alot activity? For example, pretty much anything on Ron Paul’s Page gets multiple shares, likes and comments. It’s no coincidence that this guy’s page has a Google Page Rank of 7. How can this help you? Many social pages, like this one, will allow you to post your own content from your own facebook page on that page. Now, you most likely won’t have admin privileges, so your post won’t be on any news feeds. However, many fans of these pages come to the page it’s self to see what’s new, and when they do, they’ll see what you posted.
I decided to test out this last method using a page other than the Facebook page for Lauren Starling. I choose another page of mine (in another niche) that I wasn’t doing any other active campaigning for. One of the quickest ways to get likes or shares is by posting something funny, especially funny pictures or memes. So I went over to 9gag and found some funny, yet appropriate pictures, and started looking for facebook pages to post them on. You are going to want to make sure whatever page you find has both a high amount of likes and the ability to post without being an admin. For the purposes of keeping things seperate, I found five pictures and posted them on five different pages. Over approximately 2 days I received around 20 likes on the 5 pictures. Some were definitely more popular than others (usually the cutesy animal pictures got the most likes. Shocker, I know).
This particular post to the left got 8 likes. After looking further at the likes some of the people/profiles/pages that did the liking came with some decent PR. So Google is not only going to see these as more natural, Google will also see it as more authoritative, all of which will pass on to my page. (*Note it’s very important to make sure that you are posting these pics and comments under your page and NOT your profile, otherwise this will all be for naught.) These likes and shares will continue to filter in either from people/fans visiting their favorite pages and liking them or friends of the people that liked them investigating what it was that their friend was liking and, sometimes, they end up liking them too. So while I only did 5 Facebook posts for the purpose of this blog post, you can see that if you do, say 5 a day, how those likes can start to add up exponentially. Plus, the beauty is: None of this goes on your actual professional page. So you can post pictures of cute owls on other people’s pages and no one will see anything on your page except your Green widgets. They will see how many Likes you have but not where they come from, so to your prospective customers you just look really popular. Perfect aye?
Because I love you and appreciate the fact that you just sat through all of these facebook ramblings, I’m giving you my list of 56 Facebook pages, that I scraped myself, where you can post your funny pics and get that Like gravy train rolling. All of these pages have both the ability for non admins to post, and anywhere from 20k to 1 million Likes (So you know they get visited frequently). Now here’s where one can say: If you find this link helpfully, feel free to Like this page! Popular Funny Facebook Pages List