I had an
old friend from my youth longtime friend call me up the other day and say: “Lauren, what is it you’re doing with this new site of yours, exactly?”
One of the mistakes I find myself making, sometimes, is that because I associate with a large tribe of people who are as knowledgeable as I (and, many times, more) about the world of SEO and ORM; I sometimes forget myself when addressing the general public. While I hope my peers are aware and utilizing best ORM practices, the goal of this site is to help educate everyday people about taking control of the content on the web for their own names.
Since you are reading about my goals to rank my name in real time, I’ll go ahead and use Lauren Starling as the example. However, since my total SERP domination goals for that term alone have not yet been obtained, I will have to show you an example of how I would like my results to look. The best way to do that is to post results from a different search term similar to Lauren Starling. So, for this example, we’ll use the term Lauren Starling SEO. Truth be told, this is actually a valid term; potential clients, when researching me on the web, may indeed type something to that effect.
So, for Lauren Starling SEO we see:
Every single one of these results are about me and equally (if not more) important, they are all results from content that I control. Keeping the content from those sources fresh, along with some basic SEO technique, ensures that those results stay in place (more or less) so that in the instance of nefarious event, you’ve already got aged content in place. Aged content is a significant factor in what Google deems to be relevant when showing results. So, for example, if a disgruntled ex-partner suddenly decides to go after your name on the internet in an attempt at a smear campaign, that ex-partner is going have a lot of algorithmic obstacles to overcome to beat out your results. Assuming your content has been there awhile and you continue to maintain active involvement in those sources; (e.g. Posting links on your twitter account, updating your linked in with the current resume info, posting status updates on your brand facebook page…etc) you literally have first dibs.
*Sidenote: You may have noticed the blurred out result for Pinterest. This particular result shows a username that I sometimes use. I’ve spoken previously about keeping usernames and professional names separate as a way of keeping your personal life private. When you do your own search for your name, you may indeed see a mixing of usernames out there. Don’t panic. Remember, if it’s an account you control, many times you can do something about it. In this case, I was able to go through the Pinterest settings panel and just change my name to Lauren Starling. Just the mere instance of me linking to it in this post with the anchor text of “Lauren Starling” will most likely change the Google SERPs for this particular result sometime soon. So, this is a key example of SERP manipulation for ORM and the empowerment that comes along with controlling the Search Engine results for your name.