Acronym Reference Guide

In my industry, there are a boatload of acronyms. Heck, the industry it’s self is an acronym. I really don’t want to take the time to spell out all the words in every post so here is a Glossary of the most common terms you’ll see on the site of Lauren Starling:

  • SEO– Search Engine Optimization
  • ORM– Online Reputation Management
  • SE– Search Engines
  • SERPs- Search Engine Results Page
  • PR– Google Page Rank
  • ORM Funneling– Steering the searcher through a series of results controlled by the person holding the name or brand.
  • C&D– Cease and Desist. A legal order to halt activity and to not take it up again later.
  • DMCA– Digital Millennium Copyright Act